“ Quick … which major auto insurer is the first to recognize that how people use the Web has changed and has responded by introducing the industry’s first Web 2.0 site? Why, Progressive, of course. The Progressive Group of Insurance Companies, the first major insurer to introduce a Web site in 1995, today unveils the industry’s first Web 2.0 site.
“This is about watching and reacting to trends to keep our site relevant to all users. It moves progressive.com content from static to interactive,” said Toby Alfred, general manager, customer acquisition, Progressive “The redesign lets users get more from their visits; share their experiences; and have their progressive.com experience delivered to them in blogs, RSS readers and personal home pages.”
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The new site features easier navigation, more personalization and customization, easier-to-use video content (and more of it) and more visuals throughout. The site also features content channels – www.progressive.com has joined forces with industry experts to bring exclusive content to the Web. …..Progressive’s New Website
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